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The US ranks third, behind Japan and South Korea, as the preferred source country for foreign brands.
October 28, 2021
By: TOM BRANNA
Editor
Chinese cosmetics shoppers may prefer Shiseido to Estée Lauder during next month's Singles Day. US cosmetics and fragrance brands face tough competition from Asian and European beauty companies ahead of Singles' Day. Chinese consumers will purchase fewer American-made goods during Singles' Day (November 11). According to a new survey and report released today by AlixPartners, 41% of Chinese consumers say they plan to buy fewer American brands. The survey found that the US ranks th...
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